Cryptonite’s content distribution strategy for the roaring ‘20s

How we use YouTube, Substack, Twitter, Telegram, Discord, Reddit, LinkedIn, Linktree, YAMM and counting to get the word out. Featuring street art by iHeart.

6 min readMay 17, 2023

“Nobody Likes Me” is the newest offering by Canadian Street Artist **iHeart** to the streets of Vancouver, a coastal seaport city on the mainland of British Columbia.

iHeart, a street artist based in Vancouver, has created a series of street compositions in which each image examines our relationship to contemporary culture. iHeart’s creations span the spectrum from traditional tags and stencils to his series of works shared in this post reflecting on our virtual lives and interactions, particularly how young people are raised in this strange new culture of communication. The artist’s work received a major boost from Banksy, the elusive yet famous British artist after it was republished on his Facebook page and Instagram.

Where to connect with us

Content sharing and distribution strategies continue to evolve. The 00s brought us LinkedIn, Facebook, YouTube, Reddit, Twitter, Pinterest, Quora, and Instagram, and the 10s introduced us to Snap, Twitch, Telegram, Discord, and TikTok. Content creators must navigate and choreograph the myriad of social content outlets to develop an optimized marketing and distribution strategy.

The Cryptonite production team produces written, audio, and video content, live events, and broadcasts. Ultimately, our primary platform will be our Cryptonite group chat and video network, which will go live later this year. Our content focuses on the opinions and actions of Web3 and sustainable technology entrepreneurs and investors pioneering the global Silicon Valley. We provide our broader audience of professionals with a first look at the people and companies driving this next wave of growth and opportunity.

To reach this core audience, we leverage our content across the social application with the most significant reach to the professional marketplace. Follows is our current selection of platform partners and our strategy for each.

YouTube — Cryptonite Live!

Description: Celebrated entrepreneur and journalist Anthony Perkins and his team at Cryptonite Live! bring to life the entrepreneurs and investors pioneering the global Silicon Valley. Web3 promises to deliver $100 trillion in new wealth, and we provide a front-row seat to the people and companies driving this next wave of growth and opportunity.

Programming ideas and inquiries: theeditor@cryptoniteventures.com

Social Media Links: Substack, Twitter, Telegram, Medium, Cryptonite PRO site

Strategy: Until we launch the Cryptonite video player, YouTube is the primary channel for offering our Cryptonite Live! video programming.

Substack — The Cryptonite Weekly Rap

Description: The Cryptonite Weekly Rap brings to life the entrepreneurs and investors pioneering Web3 and sustainable innovation throughout the global Silicon Valley.

The Weekly Rap introduces readers to the entrepreneurs, companies, and investors pioneering Web3 and sustainable technologies in the global Silicon Valley — also, access to insider VideoCasts and Cryptonite’s top 300 companies and top 100 investors lists.

Editorial ideas and inquiries: theeditor@cryptoniteventures.com

Strategy: Substack the e-newsletter monetization platform for the Cryptonite Weekly Rap letter that includes editorials, news analysis, new nominations, and news regarding the Cryptonite 300 top companies and top 100 investors lists.

Medium — Anthony Perkins’ blog

Silicon Valley OG. Founder and Editor of Cryptonite. Previously Founder of Red Herring, AlwaysOn, Churchill Club, SVB Tech Group

Editorial ideas and inquiries: theeditor@cryptoniteventures.com

Strategy: Anthony Perkins maintains his personal blog page on Medium. His major posts are also repurposed to Substack as part of the Cryptonite Weekly Rap e-letter.

Twitter — Cryptonite Live!

Description: Cryptonite Live! brings to life the entrepreneurs and investors pioneering Web3 and sustainable innovations throughout the global Silicon Valley.

Social Media Links: https://linktr.ee/CryptoniteVentures

Strategy: All written and video content produced by the Cryptonite team and partners is shared on Twitter — Cryptonite Live!, as well as regular industry news observations and commentary.

Telegram — Cryptonite Wizard Group

Description: Our Wizards are industry insiders who direct our members to the innovation trends, investment opportunities, and emerging companies that matter.

Social Media Links: https://linktr.ee/CryptoniteVentures

Strategy: All written and video content produced by the Cryptonite team and partners is shared on Telegram — Cryptonite Wizard Group, as well as regular industry news observations and commentary.

LinkedIn — Anthony Perkins

Silicon Valley OG. Founder of Cryptonite, Red Herring, AlwaysOn, Churchill Club, and Silicon Valley Bank’s Technology Group.

Silicon Valley, California, United States

Social Media Links: Substack, Twitter

Strategy: Strategy: All written and video content produced by the Cryptonite team and partners is shared on LinkedIn, as well as regular industry news observations and commentary.

Instagram — Cryptonite Live! (under evaluation)

RUMBLE — Cryptonite Live! (under evaluation)

Programming ideas and inquiries: theeditor@cryptoniteventures.com

Social Media Links: Substack, Twitter, Telegram, Medium, Cryptonite PRO site

Strategy: Until we launch the Cryptonite video player, RUMBLE is our secondary (to YouTube) channel for offering our Cryptonite Live! video programming.